About Me: Jessica

  I came across an older article from 2019 regarding H&M’s transparency and whether or not consumers really care. This article really sparked my interest and I found that H&M has a history of keeping sustainability and eco-friendly processes in mind. Long story short, I concluded that as climate concerns become more relevant, consumers will likely think more about who they are buying their clothing from and what they stand for. H&M’s transparency may not make a huge difference in sales now, but consumers will remember their efforts in the long run. I happened to find another article about H&M from March of 2021 regarding customer loyalty and Covid. Moving forward, H&M group expects those loyal customers to help turn around their losses. I included the information from the older article above because I feel it ties into current events. The article H&M banks on customer loyalty to help turn around Covid losses (marketingweek.com) explained how the doors...

Hello, my name is Jessica. This is my second year in college and it has not gone exactly as I expected it to. In March of 2020, right before the end of Winter term, the pandemic was announced and the schools closed. Studying from home has been challenging in some ways but I am managing. I am still trying to decide exactly what I will do with my degree but ultimately, I know that it will open more doors and opportunities for me in the long run. I am majoring in Business Administration and once I have met all my requirements I will decide if I want to pursue a bachelor’s degree. Principles of Marketing is a requirement for my degree and so far, I have found the material very interesting! I know that marketing is important, and I am most interested in learning about how decisions are made in this field. There has to be many things to consider when coming up with a marketing plan, and I look forward to learning about all of it! One thing I am passionate about outside of college is nutr...